, Digital October

International Mobile Conference

About

5th International conference is devoted to mobile technologies. In keeping with the best traditions speakers from Silicon Valley, Europe, Japan, and Russia will discuss the trends and innovations in mobile industry. Participants will listen to the success stories, practical cases for businesses, enjoy great networking and much more. Don’t miss a chance to have a great experience! See you at MBLT16!

Conference Report

The 5th mobile conference MBLT16 was held on April 28th. There were 666 attendees.

The agenda was divided into two streams. More than 30 speakers took to the stages with presentations and led panel discussions and open interviews called MBLT Talks to share their knowledge and experience. Among them were representatives from such companies as Facebook, Google, Alibaba Mobile Business Group, QuantaCorp, The Economist, Aviasales.

The main topics were global trends, innovations, advertising, analytics, business success stories from international leaders and practical cases for different business spheres. Activities at booths and awesome afterparty from Pure created a great opportunity for networking.

First keynote speaker was Marvin Liao, Partner at 500 Startups. He did presentation "Global investment trends in mobile". Marvin admitted, that the most interesting and perspective IT spheres are VR, IoT, cybersecurity and education. This topic was expanded by Ragnar Sass, co-founder of the biggest European startup accelerator Garage48and also co-founder of CRM Pipedrive:

«Do the project in the sphere that inspires you, after all it will be on your mind 24/7», — said Ragnar.

Engineer and futurist thinker, co-founder of QuantaCorp Nell Watson presented and also showed the example of the role of intelligent machines in our everyday lives. She took to the stage in Lechal shoes, that with the vibrations helps to navigate easily the new city. Shoes are connected with smartphone, on which the actual root is built.

At once three representatives of Facebook presented at MBLT16. Tom Laster, Partner and Ecosystem Development Manager, told the participants about the marketing partnership opportunities with social network. Anna-Maria Treneva spoke about launching of the new flexible targeting platform and gave the tips for smarter ads settings on Facebook. Clive Rian, Regional Director of Northern and Central Europe Sales and Client Management, mentioned in his speech that...

... 8 billions videos are being posted on Facebook every day.

Tigran Khudaverdyan from Yandex.taxi announced Telegram bot launching. Managing Partner at Rambler&Co Andrew Ilichev told the listeners about the plans of implementing the new function like Shazam to Rambler Kassa app. It would detect movie trailers and add them to the wish list, then it would send notifications about the dates of releases.

Andrew Bakalenko, Head of Mobile Products at Sberbank, shared the success story of Sberbank Online mobile app, gave the details on the process, instruments and approaches they'd been using during 4 years.

The result was 13,2 millions of users and the "Best app 2015" reward in App Store and Google Play.

Also representatives of app stores participated at MBLT16. Alexey Kokin, Partner Development Manager at Google Play, gave the tips how to make the app of high quality, shared how Google Play featured apps and put them in the TOP and also answered loads of questions about user acquisition.

Jamie Credland, Global Head of Client Marketing & Research at British newspaper the Economist, shared how they launched a new mobile app for morning news Espresso.

According to their researches, 17% of people starts the morning with coffee and just 10% say "good morning" at first. However 35% of people take their phones in hands at the first minute of awakening.

Gathering such user data helps the Economist to update the content in their app and thus make it irreplaceable for users. The last talk was really frankly presentation from Elena Rydkina — sex evangelist in Pure, fast dating app. Elena told about trends and innovations in SexTech.

"We organize this conference for the 5th time. Each time the content is the top priority task for us. And this year we managed to gather representatives from Facebook, Google, 500Startups, Alibaba, QuantaCorp and many other keynote speakers at one place. Exactly such high level of conference's agenda makes MBLT unique. It's pleasure to see that every year MBLT hosts more and more loyal attendees. MBLT16 became the biggest one among our conferences ever", — commented Roman Beloded, CEO at e-Legion.

Speakers

Marvin Liao
Partner, 500 Startups
Nell Watson
Co-founder, QuantaCorp
Marie Cosnard
Head of Trends, Happn
Jamie Credland
Global Head of Client Marketing & Research, The Economist
Clive Ryan
Regional Director of Northern and Central Europe Sales and Client Management, Facebook
Ragnar Sass
Co-founder, Garage 48
Uttam Kumar Tripathi
Global Lead, Developer Agencies & Partner Program, Google
Vincent Wu
Head of Business Development, Alibaba Mobile Business Group
Tom Laster
Partner and Ecosystem Development Manager, Facebook
Elena Rydkina
Sex Evangelist, Pure
Anna-Maria Treneva
Head of Sales, CEE, Facebook
Andrey Ilitchev
Andrey Ilitchev
Managing Partner, Rambler Kassa
Evgeny Marchenkov
VP of Sales and Marketing, Datalead
Ilya Korolev
Investment Manager, IIDF
Alexandr Lukin
Product Manager, AppMetrica
Ilya Lagutin
СЕО, Aitarget
Alexey Kokin
Alexey Kokin
Partner Development Manager, Google Play
Ivan Kozlov
VP Mobile Products, Aviasales
Ilya Sidorov
Performance Sales Activation Specialist, Google
Maxim Tadevosyan
Maxim Tadevosyan
Senior VP, Rambler&Co
Mikhail Tsuprikov
Head of Mobile Advertising, iProspect Russia
Andrey Bakalenko
Mobile Apps Product Lead, Sberbank Online
Irina Shashkina
Irina Shashkina
Tigran Khudaverdyan
Dmitriy Geranin
Dmitriy Geranin
Product Manager, Afisha Restaurants
Sergey Yakovlev
Sergey Yakovlev
Executive VP of Media Director of Media Projects, Rambler News Service
Andrey Maslak
Mobile product manager, Aviasales
Yakov Peisakhzon
Head of Client Relations, Mobile Department, myTarget, Mail.ru Group
Dmitriy Turkevich
Dmitriy Turkevich
Head of Business Development , Rambler&Co
Artem Loginov
VP of Product, LinguaLeo
Maxim Chebotarev
Head of Business Angels Club, IIDF
Vasiliy Sochinskiy
Leonid Eletskikh
Ex-Business development manager Russia & CIS , App Annie
Anatoliy Sharifulin
СЕО & Co-founder, AppFollow
Ivan Chumak
СЕО, Meanwhile

Schedule

Main Hall

11:00

Welcome Speech

11:15

Global Investment Trends in Mobile

Marvin Liao
Partner
11:45

The Creativity of Intelligent Machines

Nell Watson
Co-founder
12:15

Mobile startup funding trends in Europe

Ragnar Sass
Co-founder
12:40

Panel Discussion "Mobile Trends"

Moderator:

Ilya Korolev
Investment Manager

Experts:

Marvin Liao
Partner
Nell Watson
Co-founder
Ragnar Sass
Co-founder
13:15

Building brands in the mobile world

Clive Ryan
Regional Director of Northern and Central Europe Sales and Client Management
13:45

MBLT Talks with Tigran Khudaverdyan

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Tigran Khudaverdyan
CEO
14:10

App Wars. Battlefront

Andrey Maslak
Mobile product manager
14:40

Google Dev Agency Program

Uttam Kumar Tripathi
Global Lead, Developer Agencies & Partner Program
15:00

Lunch time

16:00

Alibaba Mobile Ecosystem: strategies of penetration the foreign markets

Vincent Wu
Head of Business Development
16:25

Facebook Marketing Partners: Building the Bridge between Now and Next

Tom Laster
Partner and Ecosystem Development Manager
16:40

5 stars and 13 million of users. How we develop the biggest bank in Russia

Andrey Bakalenko
Mobile Apps Product Lead
17:05

How we ground out The Economist Espresso App

Jamie Credland
Global Head of Client Marketing & Research
17:40

Bringing real life back into online dating

Marie Cosnard
Head of Trends
18:05

Bots vs apps: what's going to be more popular among developers and users?

Artem Loginov
VP of Product
18:30

Mobile technologies in SexTech: present and future

Elena Rydkina
Sex Evangelist
19:00
Afterparty pure

Hall 2

12:00

From eCommerce to mCommerce: best practices to grow sales on Facebook and Instagram

Anna-Maria Treneva
Head of Sales, CEE
12:20

Panel Discussion "Main trends in the development of mobile ads"

Moderator:

Evgeny Marchenkov
VP of Sales and Marketing

Experts:

Anna-Maria Treneva
Head of Sales, CEE
Ilya Lagutin
СЕО
Ilya Sidorov
Performance Sales Activation Specialist
Yakov Peisakhzon
Head of Client Relations, Mobile Department
13:00

Develop on Android and find success on Google Play

Alexey Kokin
Partner Development Manager
13:20

The Dining Man: how does Afisha Restaurants change the behavioral patterns of choice and payments in cafes and restaurants. Based on the real experience of Project Manager

Dmitriy Geranin
Product Manager
13:35

The Knowing Man: how was Rambler&Co inspired to launch their own info agency with 65% of mobile audience

Sergey Yakovlev
Executive VP of Media Director of Media Projects
13:50

The Cultural Man: why Kassa became the first for users among the ticket purchasing services

Andrey Ilitchev
Managing Partner
14:05

The Reading Man: who are they – the people, ready to pay for the mobile content, and what experience can Rambler&Co give to its users

Dmitriy Turkevich
Head of Business Development
14:20

Panel Discussion "The Man in the Mobile world"

Moderator:

Maxim Tadevosyan
Senior VP

Experts:

Alexey Kokin
Partner Development Manager
Mikhail Tsuprikov
Head of Mobile Advertising
Irina Shashkina
CEO
Leonid Eletskikh
Ex-Business development manager Russia & CIS
15:00

Lunch time

16:00

Mobile analytics – trust but verify

Alexandr Lukin
Product Manager
16:25

MBLT Talks with Artem Loginov

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Artem Loginov
VP of Product
16:45

MBLT Talks with Elena Rydkina

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Elena Rydkina
Sex Evangelist
17:05

MBLT Talks with Evgeniy Marchenkov

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Evgeny Marchenkov
VP of Sales and Marketing
17:25

MBLT Talks with Marvin Liao

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Marvin Liao
Partner
17:45

MBLT Talks with Andrey Bakalenko

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Andrey Bakalenko
Mobile Apps Product Lead
18:05

MBLT Talks with Yakov Peisakhzon

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Yakov Peisakhzon
Head of Client Relations, Mobile Department
19:00
Afterparty pure

Hall 3

16:00

Pitch Session "Business on Trends"

Moderator:

Maxim Chebotarev
Head of Business Angels Club

Experts:

Vasiliy Sochinskiy
CTO
Anatoliy Sharifulin
СЕО & Co-founder
Ivan Chumak
СЕО

Organizers

Top Partners

Facebook
Aitarget
DZ Systems
Digital Zone

Partners

ФРИИ
 Rambler
Aviasales
AppMetrica
Digital October

After-party Partner

Pure

Media Partners

Interfax
Apps4all
Apptractor
ТАСС
iGuides
Unilead
IT-событие
iPhones
tagline
Runet ID
Cityads
Seo news
Go Tech
mdday
DigitalHR
Photo College
IAB Russia
Планета iphone
Meetpartners
Janus

Location:

Digital October

Moscow, Bersenevskaya nab. 6, building 3

Open in Google Maps

Contacts:

Partnership & Speaking

Natalia Povarova

+7 911 178 07 18

Tickets info & Participation

Runet-id

+7 495 950 56 51