We'll talk about a topic that concerns many owners of mobile products - entering different markets. How to make your product large-scale, quickly adapt it for different types of users without complicating the development process and keep up with competitors.

A report on how to work with communities and use the capabilities of social networks to increase the audience of a mobile application. Learn how technology and the community help building a global product. The report will be useful for products, marketers, analysts and those who want to know and understand their users.

Learn firsthand about the ecosystem of Huawei: Dr. Jaime will talk about how the system works and what opportunities it provides to attract users. A report that should not be missed - after all, the brave guys from Huawei were not afraid to challenge iOS and Android. We are waiting for questions from the audience from developers, testers, analysts and product managers.

There are two main marketing assets: brand equity and customer lifetime value. We learn from the report how we can win the hearts of users in order to increase CLV, earn money and provide high-quality user experience.

Lorenzo will share his approach and organizational strategy that you can use to promote your mobile application. Hypotheses, experiments and an individual perspective - confirmed by numbers, which can help analysts, product managers and product owners in their own work.

Mobile product experts will share their entertaining stories, cases, failed experience in a discussion format.

We will talk about working with users and the business, we will analyze the launch of killer features using examples of different products and discuss why it is not always necessary to run after trends.

Learn how to use visual metaphors to make a cool product that users love. UX, UI and a bit of neurobiology from an expert from Google and a TED speaker. This report will be useful to everyone who in any way takes part in the formation of a mobile product.