The 7th mobile conference for business MBLT19 organized by e-Legion and RAEC was held on September, 26 in Moscow.
Speakers from Google, Coca-Cola, Huawei, Tele2, MegaFon, ROSBANK, Revolut, Tribuna.com, and other brands spoke about their approaches to the development of mobile products, as well as the problems and trends of the market.
The business program of the conference consisted of speeches by foreign and Russian speakers, also an open discussion about fintech and a battle of product managers of mobile operators' apps. In the end, the participants had a chance to relax and chat at the after-party with wine, DJ and quiz.
800 attendees — CEOs, product owners, marketers, analysts, designers, evangelists, etc.
Topics: mobile growth, experiments, research, mobile marketing, big data, AR, IoT, UX
From the report we will learn how to survive a global redesign of the application - changing a black theme to a white one (and vice versa) and not lose the love of the customers. How to invent killer features and add them to your product before competitors.
Mobile product experts will share their entertaining stories, cases, failed experience in a discussion format.
Learn firsthand about the ecosystem of Huawei: Dr. Jaime will talk about how the system works and what opportunities it provides to attract users. A report that should not be missed - after all, the brave guys from Huawei were not afraid to challenge iOS and Android. We are waiting for questions from the audience from developers, testers, analysts and product managers.
A report on how to work with communities and use the capabilities of social networks to increase the audience of a mobile application. Learn how technology and the community help building a global product. The report will be useful for products, marketers, analysts and those who want to know and understand their users.
We will talk about working with users and the business, we will analyze the launch of killer features using examples of different products and discuss why it is not always necessary to run after trends.
Product managers from Tele2, MTS, and MegaFon will meet on the one stage. Each will have a task — to pass at a speed a user scenario in a competitor’s application. May the strongest win!
After the battle, we are going to have a discussion about user experience and the development of mobile products for a large audience.
We'll talk about a topic that concerns many owners of mobile products - entering different markets. How to make your product large-scale, quickly adapt it for different types of users without complicating the development process and keep up with competitors.
When you run user acquisition campaigns at scale it’s not always efficient to rely only on the duopoly of Google and Facebook. In this presentation, we’ll see - in a very original way - some suggestions for implementing an omnichannel strategy, and how to take advantage of those channels you might never think could work for your business.
Learn how to use visual metaphors to make a cool product that users love. UX, UI and a bit of neurobiology from an expert from Google and a TED speaker. This report will be useful to everyone who in any way takes part in the formation of a mobile product.
Guess as many apps as possible and get gifts from the organizers and partners of the MBLT19 Conference.
Contacts
Contacts
This year the MBLT brings together 800 top mobile experts. Share your goals with us and we will suggest you the options to reach out to our audience.
Let’s think over the creative ways to promote your product, hunt talents, collect contacts, support your HR brand, and promote expertises. We have already held dozens of events for digital experts and know all the do's and don'ts for sponsorship activities.
Contact usManuel Lima
Design Lead
GoogleA Fellow of the Royal Society of Arts and nominated by Creativity magazine as “one of the 50 most creative and influential minds of 2009,” Manuel Lima is the founder of VisualComplexity.com (http://visualcomplexity.com/), Design Lead at Google, and a regular teacher of data visualization at Parsons School of Design.
Manuel is a leading voice on information visualization and has spoken at numerous conferences, universities, and festivals around the world, including TED, Lift, OFFF, Eyeo, Ars Electronica, IxDA Interaction, Harvard, Yale, MIT, Columbia, the Royal College of Art, NYU Tisch School of the Arts, ENSAD Paris, the University of Amsterdam, and MediaLab-Prado Madrid. He has also been featured in various publications and media outlets, such as Wired, the New York Times, Science, Nature, Businessweek, Fast Company, Forbes, The Guardian, BBC, CNN, Design Observer, Creative Review, Eye, Grafik, étapes, and El País.
His first book, Visual Complexity: Mapping Patterns of Information, has been translated into French, Chinese, and Japanese. His latest, The Book of Circles: Visualizing Spheres of Knowledge, covers 1,000 hundred years of humanity's long-lasting obsession with all things circular.
With more than twelve years of experience designing digital products, Manuel has worked for Codecademy, Microsoft, Nokia, R/GA, and Kontrapunkt. He holds a BFA in Industrial Design and a MFA in Design & Technology from Parsons School of Design. During the course of his MFA program, Manuel worked for Siemens Corporate Research Center, the American Museum of Moving Image, and Parsons Institute for Information Mapping in research projects for the National Geospatial-Intelligence Agency.
Dr. Jaime Gonzalo
Vice President, Mobile Services Europe Huawei Consumer Business Group
HuaweiDr. Jaime Gonzalo is vice president of HUAWEI and HONOR Consumer Mobile Service in Europe. He is responsible for the Product & Business Strategy, Go-to-Market and Performance of all Mobile Services in the region. The main mission of this team is to grow the user´s value perception of HUAWEI and HONOR devices though on-device services, such as Apps, Games, Safe Cloud Storage, Movies, and Phone Customization.
Earlier Jaime worked at Google, as Head of Google Play Apps & Games in EMEA; he also served as Director of Business Planning & Operations at Electronic Arts Mobile at a global level, as Mobile Distribution Manager at Activision-Blizzard and as Producer of Mobile Games at Gameloft.
Jaime holds a PhD “Cum Laude” about Videogame and Digital Content Business, an MBA in the INSEEC Business School of Paris, and a double Bachelor Degree in Science from the Universities of Spain and the Netherlands.
Tamy Ribeiro
Chief Mobility Evangelist & Head of Partnerships
Wunder MobilityTamy founded her first company at the age of 22 and sold it later to Grupo Trend, a part of CVC corp, the largest travel and tourism conglomerate in the Americas.
After 13 years of experience in online travel, Tamy moved to mobility in 2016, when she joined Wunder, helping the company to identify opportunities and partnerships that amplified its expansion and presence from 1 to over 100 cities in the world.
Nemanja Djuric
Mobile Product Manager
The Coca-Cola CompanyBeing in digital marketing scene for more then 15 years doesn’t make you an expert by default. But it does give you the opportunity to see if your approach will stand the test of time. What makes Nemanja specific is the approach of placing human in the very centre of it all. During this lecture, expect to revisit one of the very basic ways to grow your business, but with a very modern twist.
Lorenzo Rossi
Co-founder, Former Head of Marketing
Mobile Marketing Italia, Free2MoveLorenzo has been working in user acquisition for a decade, with specific focus on Mobile UA during the past 6 years. After experiences in LOVOO and Zalando, he led the Marketing Team of the German Mobility Startup Free2Move, and he’s now the Co-founder of the Mobile Marketing Italia project.
Alexander Tolokolnikov
Head of Digital Interfaces Department
Tele2Graduated from the Faculty of Mechanics and Mathematics of theMoscow State University. One of the leaders of the digital transformation team at Tele2. Has launched the project of a single digital ecosystem, combining a site, an online store, a personal account and a mobile application.
Currently he is the head of the department of digital interfaces, which includes digital product managers and product designers.
Curator of the UX Design course at BHSD.
Roman Andreev
Head of Product
Tribuna.comIn the past Roman improved mobile projects of Sports.ru, in 2018 launched mobile and web products of Tribuna.com – the global platform for football fans.
Head of product team of Tribuna.com from 2019. Together with the team he actively tests hypotheses on the development of community and looking for growth points in the global market.
Aleksey Borodkin
Product Lead
ROSBANKProduct Lead at Rosbank, Head of the Free UX Engineers' Guild, an ideologist and an adept of the engineering approach to design.
Mikhail Naumov
Head of Business Development
e-LegionI know how to write code and how to speak to a client - I have studied programming at Polytechnical university and also studied Psychology at The Herzen State University. I have closed deals from $50.000 a month and also worked on projects on JAX-RS. I oversee the processes of product teams, so that everything is according to it's place.
Ksenia Negoda
Product Manager
MegaFonA product manager at MegaFon working with the b2c clients' personal account. Engaged in company projects for more than five years. In the past, a fanatical project manager with a crush on Jira and Scrum. Currently, Ksenia is a product manager with customer development skills.
Alexander Smerdov
Senior Interface Manager
Tele2Highly experienced IT-specialist with skills in Usability, Interaction Design, and UXD.
Experience in Installation and Implementation service, in Customer technical support, Network architecture development.
Aleksei Kurzyakov
Director of e-business
MKBn 2013, he graduated from the Financial University under the Government of the Russian Federation with a degree in Project Management, and in 2015 received a master's degree in Management of Innovation and Entrepreneurshi from the Financial University under the Government of the Russian Federation.
He began his career in 2013 at REDMADROBOT, creating remote banking services for large financial organisations. After that he worked at MDM, Binbank and Binbank Digital as the head of the mobile services development department, developing mobile banking and payment wallet services. In 2018, he joined the team of Moscow Credit Bank (ICD) as the head of the department for the development of remote banking services and digital customer service channels.