International Mobile Conference for Business
Golden Palace
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The 7th mobile conference for business MBLT19 organized by e-Legion and RAEC was held on September, 26 in Moscow.

Speakers from Google, Coca-Cola, Huawei, Tele2, MegaFon, ROSBANK, Revolut, Tribuna.com, and other brands spoke about their approaches to the development of mobile products, as well as the problems and trends of the market.

The business program of the conference consisted of speeches by foreign and Russian speakers, also an open discussion about fintech and a battle of product managers of mobile operators' apps. In the end, the participants had a chance to relax and chat at the after-party with wine, DJ and quiz.

800 attendees — CEOs, product owners, marketers, analysts, designers, evangelists, etc.

Topics: mobile growth, experiments, research, mobile marketing, big data, AR, IoT, UX

Speakers
Manuel Lima

Design Lead

Google
Dr. Jaime Gonzalo

Vice President, Mobile Services Europe Huawei Consumer Business Group

Huawei
Tamy Ribeiro

Chief Mobility Evangelist & Head of Partnerships

Wunder Mobility
Nemanja Djuric

Mobile Product Manager

The Coca-Cola Company
Lorenzo Rossi

Co-founder, Former Head of Marketing

Mobile Marketing Italia, Free2Move
Alexander Tolokolnikov

Head of Digital Interfaces Department

Tele2
Roman Andreev

Head of Product

Tribuna.com
Nikolay Berezovsky

Product Owner

Revolut
Aleksey Borodkin

Product Lead

ROSBANK
Maria Maltseva

Product Owner

Beeline
Anna Mikhina

Head of Mobile Apps Development

Tinkoff
Mikhail Naumov

Head of Business Development

e-Legion
Ksenia Negoda

Product Manager

MegaFon
Alexander Smerdov

Senior Interface Manager

Tele2
Gordey Borodin

Head of product

MTS
Aleksei Kurzyakov

Director of e-business

MKB
Agenda
10:00
11:00
Registration
11:05
11:30
The Evolution of Tele2 application
Alexander Tolokolnikov, Head of Digital Interfaces Department, Tele2
Alexander Tolokolnikov

From the report we will learn how to survive a global redesign of the application - changing a black theme to a white one (and vice versa) and not lose the love of the customers. How to invent killer features and add them to your product before competitors.

11:45
12:15
MBLT Talks
Aleksey Borodkin, Product Lead, ROSBANK

Mobile product experts will share their entertaining stories, cases, failed experience in a discussion format.

Aleksey Borodkin
Product Lead, ROSBANK
Nikolay Berezovsky
Product Owner, Revolut
Aleksei Kurzyakov
Director of e-business, MKB
Anna Mikhina
Head of Mobile Apps Development, Tinkoff
12:30
12:55
HUAWEI AppGallery: Best Storytelling practices for User Engagement
Dr. Jaime Gonzalo, Vice President, Mobile Services Europe Huawei Consumer Business Group, Huawei
Dr. Jaime Gonzalo

Learn firsthand about the ecosystem of Huawei: Dr. Jaime will talk about how the system works and what opportunities it provides to attract users. A report that should not be missed - after all, the brave guys from Huawei were not afraid to challenge iOS and Android. We are waiting for questions from the audience from developers, testers, analysts and product managers.

13:10
13:40
Lunch
13:40
14:05
Community as a driver for mobile apps growth
Roman Andreev, Head of Product, Tribuna.com
Roman Andreev

A report on how to work with communities and use the capabilities of social networks to increase the audience of a mobile application. Learn how technology and the community help building a global product. The report will be useful for products, marketers, analysts and those who want to know and understand their users.

14:20
14:50
Lunch
14:50
15:15
Working with customers. How to get insights and change for the better?
Mikhail Naumov, Head of Business Development, e-Legion
Mikhail Naumov

We will talk about working with users and the business, we will analyze the launch of killer features using examples of different products and discuss why it is not always necessary to run after trends.

15:30
16:10
Product Battle
Ksenia Negoda, Product Manager, MegaFon

Product managers from Tele2, MTS, and MegaFon will meet on the one stage. Each will have a task — to pass at a speed a user scenario in a competitor’s application. May the strongest win!

After the battle, we are going to have a discussion about user experience and the development of mobile products for a large audience.

Ksenia Negoda
Product Manager, MegaFon
Alexander Smerdov
Senior Interface Manager, Tele2
Gordey Borodin
Head of product, MTS
16:25
16:50
The Agile Elephant
Nemanja Djuric, Mobile Product Manager, The Coca-Cola Company
Nemanja Djuric

We'll talk about a topic that concerns many owners of mobile products - entering different markets. How to make your product large-scale, quickly adapt it for different types of users without complicating the development process and keep up with competitors.

17:10
17:40
Кофебрейк
17:40
18:05
The Omnichannel Approach: How to Take on the UA Duopoly with THE AD-VENGERS
Lorenzo Rossi, Co-founder, Former Head of Marketing , Mobile Marketing Italia, Free2Move
Lorenzo Rossi

When you run user acquisition campaigns at scale it’s not always efficient to rely only on the duopoly of Google and Facebook. In this presentation, we’ll see - in a very original way - some suggestions for implementing an omnichannel strategy, and how to take advantage of those channels you might never think could work for your business.

18:20
18:45
Visualization Metaphors
Manuel Lima, Design Lead, Google
Manuel Lima

Learn how to use visual metaphors to make a cool product that users love. UX, UI and a bit of neurobiology from an expert from Google and a TED speaker. This report will be useful to everyone who in any way takes part in the formation of a mobile product.

18:50
21:50
After-party
20:00
20:20
Quiz :: guess an app

Guess as many apps as possible and get gifts from the organizers and partners of the MBLT19 Conference.

Organizers
e-Legion
RAEC
General Partner
 МКБ
Partners
Digital Zone
DZ Systems
Networking partner
Event Sheep
Yodvisor
Design partner
easy digital agency
Media
Интерфакс
Tagline
ИКРА
Workspace
SEOnews
Mediajobs
AppTractor
Netology
allcafe
BitcoinNews
Киноафиша
Russian Asian Business Union
МИФ
Rspectr
CCIFR
Specia
Jobsora
IT News
Spark

Contacts

Participation
Kristina Mazurenko
Partnership
Katya Moskaleva
Tickets, Payments & Documents
Runet-id

Contacts

Moscow, 3rd st. Yamskogo Polya, 15
Golden Palace