International Mobile Conference for Business
Moscow
6th International conference is devoted to mobile technologies. In keeping with the best traditions speakers from Silicon Valley, Europe, Asia, and Russia will discuss the trends and innovations in mobile industry. Participants will listen to the success stories, practical cases for businesses, enjoy great networking and much more. Don’t miss a chance to have a great experience! See you at MBLT17!

Conference Report

The 6th mobile conference MBLT17 was held on April, 25 in Moscow.

The conference has united 700 participants. The conference agenda was divided into three flows and consisted of talks, panel discussions and open interviews — MBLT Talks.

More than 45 representatives of world-famous companies such as Facebook, Google, Shazam, Uber, Tinkoff.ru, Appness, AppMetrica, Branch, etc., delivered talks and shared the successful case studies related to diverse business fields. Fintech, mobile marketing, new approaches to UX design, the specificity of chatbots construction, and mobile-first strategies in development and analytics were the main conference topics.

Main Hall

The keynote talk delivered by Josh Partridge, Vice President - EMEA, LATAM & Canada, Shazam, was a great start of the Main Hall conference program. Josh has presented a Shazam users segmentation and shared the retention tactics:

  • «Lost souls» need some training which would show the users all the functions that the app contains.
  • New features have to be created to stimulate “explorers” and “utilitarians” to use the app more often.
  • «Sharers» represent the most valuable category since due to their activities the app attracts new users.

Andy Zmolek, Android Enterprise Evangelist from Google, continued the program and spoke about different mobile technologies that can be used by companies for delivering client services. Andy has mentioned British Gas which allows users to take gas meter readings with one camera guidance, and Open ID project which helps users to create a unified account for different apps.

Matt Jones, Head of Mobile Strategy at Manning Gottlieb OMD, has presented statistics and shown that mobile has become the major platform for the digital advertising. According to Matt, there are four main pillars for building a mobile-first business: customer experience, products, marketing, and measurement.

MBLT17 has covered mobile marketing trends. Jane Artemova, VP Clobal Sales at Appness, has shared 10 life hacks to reduce the Facebook traffic costs. Alexander Lukin, Product Manager at AppMetrica, delivered a talk on building an effective push campaign strategy. Emre Aksoy, Branch Ambassador, gave some actionable tips and described instruments to increase mobile app conversion rate.

Fintech was one of the hottest topic of the MBLT17. Representatives of the top Russian banks discussed the ways to overcome a stagnation in the development of banking apps in the framework of panel discussion "Mobile Banking — Growth Aspects".

Maxim Ryzhov from Sberbank has presented a case study of teaching a mobile app to speak. He has shared the experience of creating a support system for visually impaired users. Due to the cooperation with the All Russia Association of the Blind, the development department has managed to improve the app interface and provide an access to users with a vision impairment.

Anna Mikhina from Tinkoff Bank delivered a talk on UX for Daily Banking. Anna has underlined that it is important to understand the limit of the information perception and to minimize the number of decisions made by the user while developing an app interface.

Clemen Chiang, CEO at Spiking, has presented the detailed data on the current Asian fintech trends. Lukasz Leoniewski from Facebook has covered the opportunities that mobile niche creates for development of financial markets due to the high millennials engagement via their gadgets.

Hall 2

The Second conference hall has united the representatives of such companies as Uber, Scorocode, AppsFlyer, Statsbot, Lifepay, App Annie, etc. who have shared their expertise and case studies.

Vitaly Bedarev from Uber has demonstrated the way that mobile services transform the transport infrastructure of cities. According to data, 10% of the US millennials decide not to but their own cars. Vitaly supposes that by 2025 shared rides of the autonomous cars that already operate in California will significantly reduce the number of cars on the roads.

The new approach and metrics that help with fighting the mobile fraud have been covered by Alexander Grach from AppsFlyer. He believes that fighting with three major fraud types, namely, Installs hijacking, Click hijacking & Click Flood, has to be done on the analytics and gadget levels.

A UX specialist Nick Babich has shared the main rules of adding animation to mobile apps and presented the functional and entertaining animation roles.

Hall 3

This track started with the panel discussion "How to Make a Bot that Makes Users Stay with You: Technical and Marketing Aspects" held by Pavel Doronin from AI Today. Experts from Statsbot, Usedesk, DialTech and MIPT have discussed the marketing and technical aspects of developing chatbots and answered the numerous questions from the audience.

Ivan Kozlov, VP Mobile Products at Aviasales, has conducted 5 open interviews MBLT Talks with the Russian mobile niche leaders from FunCorp, AppsFlyer, Statsbot, Tinkoff.ru and Sports.ru. Ivan has asked provocative questions on competition, principles and the main challenges of building and running a mobile business.

The Final Talk and Networking

A motion designer from London, Romaine Reid, has delivered a beautiful closing keynote talk and explained the way design and technologies reflect our emotions and feelings. Romaine has underlined the importance of empathy and human approach to the interface development.

After the official conference program, the participants had a chance to relax and chat at the after-party.

As usual, the MBLT17 has become a platform for experience and knowledge exchange, a place to meet colleagues and establish new contacts.

See you next year at the MBLT18!

Speakers

Josh Partridge
Josh Partridge
Vice President - EMEA, LATAM & Canada, Shazam
Romaine Reid
Romaine Reid
Designer/Entrepreneur, ReiDesign
Matt Jones
Matt Jones
Head of Mobile Strategy, Manning Gottlieb OMD
Andy Zmolek
Andy Zmolek
Android Enterprise Evangelist, Google
Clemen Chiang
Clemen Chiang
CEO & Founder, Spiking
 Emre Aksoy
Emre Aksoy
Brand Ambassador, Branch
Lukasz Leoniewski
Lukasz Leoniewski
Client Partner, Facebook
Julia Onuchina
Julia Onuchina
Client Partner Russia & CIS, Facebook
Maxim Evdokimov
Maxim Evdokimov
Vice President, Head of Mobile, Tinkoff Bank
Anna Mikhina
Anna Mikhina
Head of Mobile Apps Development, Tinkoff Bank
Alexander Lukin
Alexander Lukin
Product Manager, AppMetrica
Irina Stepanova
Irina Stepanova
Mobile Marketing Team Lead, Auto.ru
Alexey Kruglov
Alexey Kruglov
Managing Director, Sberbank
Maxim Ryzhov
Maxim Ryzhov
Product Owner, UX/UI Android team, ‘Bank XXI’ Department, Sberbank
Algirdas Sakmanas
Algirdas Sakmanas
Vice-president, Chief Digital Officer, Promsvyazbank
Alexei Blagirev
Alexei Blagirev
Director of Innovations, Bank Otkritie
Anna Artamonova
Anna Artamonova
Vice-President, Head of Email and Portal Business Unit, Mail.Ru Group
Dmitriy Navosha
Dmitriy Navosha
General manager & Co-owner at Tribuna Digital, Sports.ru
Jane Artemova
Jane Artemova
VP Global Sales, Appness
Alexander Grach
Alexander Grach
Head of Sales, Central and Eastern Europe, AppsFlyer
Ivan Kozlov
Ivan Kozlov
VP Mobile Products, Aviasales
Vitaly Bedarev
Vitaly Bedarev
GM, Moscow and Moscow Region, Uber
Denis Litvinov
Denis Litvinov
Chief Operating Officer, FunCorp
Alexey Vstavsky
Alexey Vstavsky
Country Manager, Russia & CIS, App Annie
Roman Kumar Vias
Roman Kumar Vias
CEO at Qmarketing & Co-owner at Qlean, Qlean
Arseny Kosenko
Arseny Kosenko
CEO, Lifepay
Alexander Anikin
Alexander Anikin
CEO, Kinian
Tikhon Kosykh
Tikhon Kosykh
CEO & Founder, Raketa
Alexey Pisarevsky
Alexey Pisarevsky
Founder, Mobio
Maxim Pogrebnyak
Maxim Pogrebnyak
Mobile Marketing Manager, OZON.ru
Aleksey Raevskiy
Aleksey Raevskiy
Digital Director, PROFI.RU
Oksana Filatova
Oksana Filatova
Head of Mobile Marketing, Lamoda
Stas Bukreev
Stas Bukreev
Head of Mobile, YouDo
Pavel Doronin
Pavel Doronin
Founder, AI Today
Аra Israelyan
Аra Israelyan
Product Director, Scorocode
Igor Kostylev
Igor Kostylev
Editor-in-chief, FutureBanking
Mikhail Viceman
Mikhail Viceman
Nick Babich
Nick Babich
Automation Lead/Manager, RingCentral
Kirill Polyakov
Kirill Polyakov
Founder, Znayushchij
Oleg Abramenko
Oleg Abramenko
Sergey Budyakov
Sergey Budyakov
CEO, UseDesk
Nikita Nikitinsky
Nikita Nikitinsky
Technical Director, DialTech
Valentin Malykh
Valentin Malykh
Roman Beloded
Roman Beloded

Agenda

Main Hall

11:00

Welcome Speech

Roman Beloded
CEO
11:10

Building an App People Love

Josh Partridge
Vice President - EMEA, LATAM & Canada
11:40

Making Android Work for Enterprise Apps

Andy Zmolek
Android Enterprise Evangelist
12:05

Life after Apps

Dmitriy Navosha
General manager & Co-owner at Tribuna Digital
12:30

+ 10% to Conversion for Free: Competent Analytics + Pushes. Auto.ru Case

Alexander Lukin
Product Manager
Irina Stepanova
Mobile Marketing Team Lead
12:55

Making Your FB Ads Work for Your App — Top 10 Life Hacks

Jane Artemova
VP Global Sales
13:20

How We Teach Mobile App to Speak: Sberbank Online Case

Maxim Ryzhov
Product Owner, UX/UI Android team, ‘Bank XXI’ Department
13:45

Asian Fintech Trends

Clemen Chiang
CEO & Founder
14:10

UX for Daily Banking

Anna Mikhina
Head of Mobile Apps Development
14:35

The Fintech Story – How Mobile is Transforming the Finance Industry

Lukasz Leoniewski
Client Partner
15:00

Lunch

Tinkoffbank general logo 3
16:00

Panel Discussion: "Mobile Banking — Growth Aspects"

Moderator:

Igor Kostylev
Editor-in-chief

Experts:

Maxim Evdokimov
Vice President, Head of Mobile
Alexey Kruglov
Managing Director
Algirdas Sakmanas
Vice-president, Chief Digital Officer
Alexei Blagirev
Director of Innovations
16:50

Panel Discussion: "The Present & Future of User Acquisition"

Moderator:

Alexey Pisarevsky
Founder

Experts:

Denis Litvinov
Chief Operating Officer
Maxim Pogrebnyak
Mobile Marketing Manager
Aleksey Raevskiy
Digital Director
Oksana Filatova
Head of Mobile Marketing
Stas Bukreev
Head of Mobile
17:40

Building a Mobile First Business

Matt Jones
Head of Mobile Strategy
18:05

Turn your App into a Growth Engine

Emre Aksoy
Brand Ambassador
18:30

A Human Approach to Interaction Design

Romaine Reid
Designer/Entrepreneur
19:00

After-party

Hall 2

11:15

Instagram: Сreative for Performance

Julia Onuchina
Client Partner Russia & CIS
11:40

How Uber Transforms City Infrastructure and Makes City Life Better

Vitaly Bedarev
GM, Moscow and Moscow Region
12:05

Application of IT-solutions to the Fitness Industry: the Present and the Future.

Tikhon Kosykh
CEO & Founder
12:30

Development & Integration: How to Save with PaaS?

Аra Israelyan
Product Director
12:55

Fighting Mobile Fraud: New Approach & Metrics

Alexander Grach
Head of Sales, Central and Eastern Europe
13:20

Building a Virtual Assistant for Enterprise

Artyom Keydunov
CEO
13:45

Quick Purchase Trend

Arseny Kosenko
CEO
14:10

Universal Automatic User- & Visitor-identification

Alexander Anikin
CEO
14:35

Motion and Animation for Mobile UX Design

Nick Babich
Automation Lead/Manager
15:00

Lunch

Tinkoffbank general logo 3
16:00

The Difference in Approaches to the Display and Mobile Marketing (Creatives and Triggers)

Roman Kumar Vias
CEO at Qmarketing & Co-owner at Qlean
16:25

Creating, Publishing & Promoting Educational Apps

Kirill Polyakov
Founder
16:50

Patenting in the Mobile Technology World

Oleg Abramenko
CEO
17:15

App Economy: Key Insights

Alexey Vstavsky
Country Manager, Russia & CIS
17:40

Machine Learning for Help & for Fun

Mikhail Viceman
CEO
19:00

After-party

Hall 3

14:10

Panel Discussion: "How to Make a Bot that Makes Users Stay with You: Technical and Marketing Aspects"

Moderator:

Pavel Doronin
Founder

Experts:

Artyom Keydunov
CEO
Sergey Budyakov
CEO
Nikita Nikitinsky
Technical Director
Valentin Malykh
Research Scientist
15:00

Lunch

Tinkoffbank general logo 3
16:00

MBLT Talks with Denis Litvinov

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Denis Litvinov
Chief Operating Officer
16:25

MBLT Talks with Dmitriy Navosha

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Dmitriy Navosha
General manager & Co-owner at Tribuna Digital
16:50

MBLT Talks with Alexander Grach

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Alexander Grach
Head of Sales, Central and Eastern Europe
17:15

MBLT Talks with Maxim Evdokimov

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Maxim Evdokimov
Vice President, Head of Mobile
17:40

MBLT Talks with Artyom Keydunov

Moderator:

Ivan Kozlov
VP Mobile Products

Experts:

Artyom Keydunov
CEO
19:00

After-party

Organizers

  • e-Legion
  • RAEC

Top Partners

AppMetrica
Tinkoff

Partners

AppsFlyer
Google
LifePay
Appness
Scorocode
Skyeng
Digital October
myTarget
Rido
Trinity Digital

Media

Adindex
PMA Network
Apps4All
Тэглайн
AppTractor
GOTECH
iPhones.ru
iGuides.ru
DigitalHr
theRunet
FINveritas
EMAILMATRIX
UNILEAD
ТАСС
mediajobs
Apple-iPhone.ru
IHSBM
БИЗНЕС-ИНКУБАТОР ИНГРИЯ
East-West Digital News
АКАР
itzine

Location:

Moscow

Digital October, Bersenevskaya nab, 6, str. 3

Open in Google Maps

Participation

Ekaterina Moskaleva

+7 911 148 41 17

Partnership

Aleksandra Mitroshina

+7 911 923 85 33

Tickets, Payments & Documents

Runet-id

+7 495 950 56 51

Apps:App appstore a10c86f351d04e68f62b54d67e2be896b2a4c97dc8fb5a852ff050c69c9411d9Add google play 11864a3919ecec5feec2a3ce89a461c0d9bbb075b42c05a5d2e86498c591762d