International Mobile Conference for Business
Golden Palace

800 attendees — CEOs, product owners, marketers, analysts, designers, evangelists, etc.

Topics: mobile growth, experiments, research, mobile marketing, big data, AR, IoT, UX

Speakers
Manuel Lima

Design Lead

Google
Dr. Jaime Gonzalo

Vice President, Mobile Services Europe Huawei Consumer Business Group

Huawei
Tamy Ribeiro

Chief Mobility Evangelist & Head of Partnerships

Wunder Mobility
Nemanja Djuric

Mobile Product Manager

The Coca-Cola Company
Lorenzo Rossi

Head of Marketing, Co-founder

Free2Move, Mobile Marketing Italia
Ivan Kozlov

Chief Product Officer

Vkontakte
Alexander Tolokolnikov

Head of Digital Interfaces Department

Tele2
Roman Andreev

Head of Product

Tribuna.com
Mikhail Naumov

Business Development Manager

e-Legion
Draft Agenda

Disclaimer: time and order of presentations are subject to change.

10:00
10:25
The Evolution of Tele2 application
Alexander Tolokolnikov, Head of Digital Interfaces Department, Tele2
Alexander Tolokolnikov

From the report we will learn how to survive a global redesign of the application - changing a black theme to a white one (and vice versa) and not lose the love of the customers. How to invent killer features and add them to your product before competitors.

10:40
11:05
The Agile Elephant
Nemanja Djuric, Mobile Product Manager, The Coca-Cola Company
Nemanja Djuric

We'll talk about a topic that concerns many owners of mobile products - entering different markets. How to make your product large-scale, quickly adapt it for different types of users without complicating the development process and keep up with competitors.

11:20
11:45
Community as a driver for mobile apps growth
Roman Andreev, Head of Product, Tribuna.com
Roman Andreev

A report on how to work with communities and use the capabilities of social networks to increase the audience of a mobile application. Learn how technology and the community help building a global product. The report will be useful for products, marketers, analysts and those who want to know and understand their users.

12:00
12:25
HUAWEI AppGallery: Best Storytelling practices for User Engagement
Dr. Jaime Gonzalo, Vice President, Mobile Services Europe Huawei Consumer Business Group, Huawei
Dr. Jaime Gonzalo

Learn firsthand about the ecosystem of Huawei: Dr. Jaime will talk about how the system works and what opportunities it provides to attract users. A report that should not be missed - after all, the brave guys from Huawei were not afraid to challenge iOS and Android. We are waiting for questions from the audience from developers, testers, analysts and product managers.

12:40
13:05
The Value of Brand Equity to User Acquisition and Retention
Tamy Ribeiro, Chief Mobility Evangelist & Head of Partnerships, Wunder Mobility
Tamy Ribeiro

There are two main marketing assets: brand equity and customer lifetime value. We learn from the report how we can win the hearts of users in order to increase CLV, earn money and provide high-quality user experience.

13:20
14:20
Lunch
14:20
14:45
The Omnichannel User Acquisition
Lorenzo Rossi, Head of Marketing, Co-founder, Free2Move, Mobile Marketing Italia
Lorenzo Rossi

Lorenzo will share his approach and organizational strategy that you can use to promote your mobile application. Hypotheses, experiments and an individual perspective - confirmed by numbers, which can help analysts, product managers and product owners in their own work.

15:00
16:00
MBLT Talks
Ivan Kozlov, Chief Product Officer, Vkontakte

Mobile product experts will share their entertaining stories, cases, failed experience in a discussion format.

Ivan Kozlov
Chief Product Officer, Vkontakte
16:15
16:40
Features that your app & users need
Mikhail Naumov, Business Development Manager, e-Legion
Mikhail Naumov

We will talk about working with users and the business, we will analyze the launch of killer features using examples of different products and discuss why it is not always necessary to run after trends.

16:55
17:20
Visualization Metaphors
Manuel Lima, Design Lead, Google
Manuel Lima

Learn how to use visual metaphors to make a cool product that users love. UX, UI and a bit of neurobiology from an expert from Google and a TED speaker. This report will be useful to everyone who in any way takes part in the formation of a mobile product.

20:00
23:00
After-party
Organizers
e-Legion
RAEC
General Partner
 МКБ
Partners
Digital Zone
DZ Systems
Media
Интерфакс
Tagline
ИКРА
Workspace
SEOnews
Mediajobs
AppTractor
Netology
allcafe
BitcoinNews
Киноафиша
Russian Asian Business Union
МИФ
Rspectr
CCIFR
Specia
Jobsora
Spark

Contacts

Participation
Kristina Mazurenko
Partnership
Katya Moskaleva
Tickets, Payments & Documents
Runet-id

Contacts

Moscow, 3rd st. Yamskogo Polya, 15
Golden Palace